4 West Australian Eco Swimwear brands to know before they POP

Take a look at these female founded brands with under 10,000 followers - get into them ahead of the pack

Summer is coming and everyone is feeling itchy! One thing on everyone’s minds right now is getting social and getting in swimwear - for some sweet social distanced, social relief, to take our minds off the big stuff for a moment.

With some of the hottest summers and the best beaches in the world it’s obvious that WA grown brands would take best in show. While there are plenty of household names doing the rounds right now, we think you might want to know some of the emerging brands to watch.

As a Walyalup (Fremantle) launched and female founded swim brand Probably Swim is dedicated to highlighting other local WA brands and collaborating with other female founders. 

Recently, I’ve been thinking about the impact and integrity that small brands bring to the marketplace. Often it’s small brands that start the movements towards change within an industry with founders who are dedicated to making quality garments - ethically and materially. And it’s the consumer dollar that creates pressure for real change. Every small brand purchase you make  is a vote away from fast fashion and towards a better future. 

Together we can take some of the market share from the big boys of fast fashion AND score some stand out fashions while we do it!

If you’re looking for the brand to know ‘before they got big’ we’ve curated a short list gathering momentum this season. We reckon you’ll love these babies as much as we do.

Scroll down!

Kirrikin Swim

Wherever you look this season the runways are being lit-up with bold colour and pattern and Kirrinkin delivers bold. In late 2014 founder Amanda Healy developed Kirrikin to address a lack of genuine Indigenous products. Kirrikin is a social enterprise that you’ll want to get behind, celebrating and supporting Indigenous artists around the country. All swimwear is digitally printed onto Vita Lycra (made of recycled bottles and fishing nets) to make the least impact on the environment. If you want to be on trend and stand out from the pack this summer shop the Kirrikin look now! Most famous for being worn by model Sam Harris and Bianca Hunt host of Yokayi Footy Show. You’ll see the resortwear all over The West Australian, at Indigenous Fashion Week and featured in magazines like Russh, Scoop and InStyle. Shop in person at the Kirrikin store in Hay St Mall or online. 

“Kirrikin is an Aboriginal word that roughly translates as "Sunday's best clothes". We are proud to introduce the word Kirrikin to you” - Kirrikin 

Buy online here kirrikin.com

Kin Swim

Monique Bossie launched Kin Swim 2 years ago, but the concept began 3 years ago when she discovered her first sun-spot. Hence all Kin Swim gear is SPF 50+ and made with luxe Carvico Vita recycled Lycras so you score sustainable luxury and sun protection in one. These beautiful swim basics in muted tones and subtle patterns will see you through any season and you’ll wear them for seasons to come. When you are in Kin Swim you will want to stay forever. You might have seen Kin Swim cossies kicking around WA and NZ beaches or while browsing summer markets. You can get your hands on Kin Swims at summer markets such as Summer x Salt - Trigg beach, Fremantle Christmas Bazaar and North Fremantle Stand Up shop or online.

“Let your clothes represent your ethos” - Kin Swim

Buy online here kinswim.com.au

Pretty Pool Swimwear

These fresh swims are for you if you vibe bold colours and hand painted feminine prints on classic shapes. Founder Emma Ritchie operates everything from her tiny apartment in WA, this includes, pattern making, grading and construction. Everything is made-to-order to minimise waste as well as using recycled Vita Xtra Life Lycra and deadstock for the lining! Emma took a break working in fashion in 2016 and a year later launched Pretty Pool Swimwear guided by a childhood memory of swimming at Pretty Pool in Geraldton. You’ll see Pretty Pool being sported on both sides of the Atlantic - the biggest fans being USA, France and Canada. You might catch self-care Youtuber Freya Hayley in the range and US based artist Dimitra Milan has collab-ed on wild prints. 

“The Pretty Pool girl is an adventurer, [she is] brave, bold and inspiring. She bucks minimalist trends and instead stands out in feminine bond colours and prints. Pretty Pool Swimwear is a brand designed by women, for women!” - Pretty Pool Swimwear

Buy online here prettypoolswimwear.net


Launched back in 2016 by Meg Charnaud who began designing these suits while backpacking in hot climates and living in a bikini. Unable to find anything comfortable she designed her own and the label was born. Meg takes a slow considered approach to fashion and as a result you’ll find hand-dyed upcycling, and refreshing of the most popular styles in new colourways ensuring there is no unsold waste stock. Mostly made from Carvico Vita with luxe feel and seamless for comfort the XCharnaud cuts range from classic to unique so you can go from beach to rave no sweat. You’ll be seeing this at pool parties and the beach this summer and stocked at Daneechi. Best shopped on instagram. Catch them before the most popular styles sell out.

“Celebrating both the lightness and darkness of living, whilst forever falling in love with the colours that lie in-between, the moments we call life.” - XCharnaud


Buy online here xcharnaud.com

Happy summer x

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